Pamela Norum, Ph.D.
Associate Professor
Director of Graduate Studies
Textile and Apparel Management
B.A., San Diego State | M.S., Cornell University |
Ph.D., Cornell University

email norump@missouri.edu


Dr. Norum began her academic career at San Diego State University . She graduated with a degree in Family Studies and Consumer Sciences. She then attended Cornell University where she received her master's degree in 1980. She went on to earn her Ph.D. in Consumer Economics with minors in marketing and agricultural economics. She taught for one year in the Department of Marketing at Virginia Tech before joining the faculty in the Department of Textile and Apparel Management at the University of Missouri-Columbia. She became as Associate Professor in 1991, and during 1993 and 1994, she was the Acting Department chair.

Research Interests:
Dr. Norum has written numerous refereed publications as well as being an active presenter at professional conferences. She has received over $100,000 in grants from government agencies. Her research interests center on understanding and analyzing household consumption of apparel from an economic perspective. The effect of socio-economic and demographic factors on household clothing expenditures has been a primary focus. She has investigated consumption patterns in the children's wear market, and she has also conducted research on college students and the relationship between financing their college education, purchasing behavior, and credit card use. She is also working with Dr. Jana Hawley on developing an educational website about textile recycling.

Recent Publications:
Norum, Pamela S. “Examination of Generational Differences In Household Apparel Expenditures” Family and Consumer Sciences Research Journal , Vol. 32, No. 1, September 2003 .

Norum, P.S., Deanna L. Sharpe, and Keum Kyu Lee. “Analysis of Home Furnishings Expenditures in the USA During the 1990s,” Journal of Fashion Marketing and Management , Vol. 6, No. 3, August 2002.

Norum, Pamela S., "The Demand for Accessories, Footwear, and Hosiery: An Economic Analysis,” Journal of Fashion Marketing & Management , Vol. 3, No. 1, January 1999.

Norum, Pamela S. “Inter-regional Analysis of Household Apparel Expenditures in the United States,” Journal of the Textile Institute, Vol. 89, Part II, No. 2, 1998.

Norum, Pamela S., Robert O. Weagley, and Marjorie J.T. Norton, “The Effect of Uniforms on Non-uniform Apparel Expenditures,” Family and Consumer Sciences Research Journal, March 1998.

Grants:
Norum, P. and R. Weagley. “Financial Management, Credit Card Usage and Student Retention,”Research Council , University of Missouri, 2004-2005, $3,650.

Hawley, J. and P. Norum. “Textile Products Recycling: Curriculum Design and Instructional Delivery System: Recycling of Textile Products,” USDA Challenge Grant, 2003-2005, $99,417.

Hawley, J. and P. Norum. Prime Fund , University of Missouri, 2003-2005, $10,000.

Honors and Awards:
ET@MO Institute Fellow, 2001
Experiential Education, North Carolina, 1999
Global Scholar, Bulgaria, 1998
JC Penney Faculty Internship, 1995
Langsam Family Faculty Appreciation Award, 1995
Wakonse Fellow, 1995

Courses Taught:
Overview of the Textile & Apparel Industries Introduction to Softgoods Retailing
Retail Financial & Merchandise Control
The Clothing/Textile Consumer: Research & Analysis
Strategic Analysis in Textile, Apparel & Retail
Internship Supervisor