Li Zhao, PhD

Li Zhao

Assistant Professor
137 Stanley Hall
University of Missouri
Columbia, MO 65211
Phone: (573) 882-9638
Vita (PDF)


PhD, University of Missouri, 2015; MS, Beijing Institute of Fashion Technology, 2012; BS, Beijing Institute of Fashion Technology, 2009.


Dr. Zhao is an Assistant Professor at the University of Missouri in the Textile and Apparel Management Department. Her teaching experience is dynamic in not only course content but also cultural diversity. She has taught courses in China and the United States in Product Development, Luxury Fashion Markets and Global Consumers. She utilizes her experience and interaction with students to integrate real-world situations and challenges into the course content, projects and related assignments in order to better prepare students for their future careers. Dr. Zhao's professional experience includes management positions in the sales and marketing departments of Wilkinson Group and Christian Dior in China. Before joining the TAM faculty, she was a lecturer at Indiana University. She earned her doctorate in Textile and Apparel Management at the University of Missouri. She completed her master's degree in Fashion Branding, and holds dual bachelor's degrees in International Fashion Marketing and Fashion Art and Engineering from the Beijing Institute of Fashion Technology.

Research Interests

Dr. Zhao’s primary research interest is the entrepreneurial spirits in emerging technologies (big data and social network analysis, direct digital manufacturing, and online sourcing platforms), and sustainable development in the global textile and apparel supply chain. Her research can be categorized as interdisciplinary with aspects of textile and apparel management, informatics and data science, and business studies.