Students from four TAM classes--Computer Aided Design, Softgoods Branding, Consumer Research, and Product Development completed the conceptual, marketing, and production stages of the Mizzou Plaid design and marketing.
There were twelve students in the CAD classes, each developing a design that was submitted to the focus group analysis. The focus group, a team of MU dignitaries, whittled the selection to four designs that would be entered into an online survey . After nearly 6500 faculty, students, staff and alumni selected their favorite Mizzou Plaid in an online poll, TAM students met with officials from Collegiate Licensing Company in Atlanta and the MU Licensing and Trademark office to proceed with the licensing of the plaid to make it the first official University's licensed fabric, Mizzou Plaid™.
A team of MU dignitaries served as the focus group to help select the Mizzou Plaid
After nearly 6,500 students, alumni, faculty, and staff voted online, Lauren Drufke-Mahe's plaid was chosen to be the MIZZOU PLAID! Lauren won a $500 scholarship for her design and she will go down in MU history as the "designer" of the MIZZOU Plaid. Lauren is a May '06 TAM graduate from St. Charles, MO.
Dr. Jana Hawley Discusses the Project and What is Next for MU Plaid
"Schools have traditions and trademarks," says Jana Hawley, associate professor of textile and apparel management and the Mizzou Plaid project director. "Some are well-suited for our athletic events, and others better represent our academic traditions. With a licensed, and copyrighted Mizzou Plaid™, the tradition can move forward with perpetuity, while products can change to meet t he needs of the changing consumer. This project gave students hands-on experience in a project that will have lasting impact on part of the University of Missouri's history."
Products were put in the Brady Bookstore and Tiger Teamstore in time for Homecoming 2006.
Bacon & Company is the exclusive licensee for Mizzou Plaid products.
Students in the branding class also helped develop the hang tags that will be found on merchandise in the stores.