Tuesday, April 30, 2024

By Blaire Leible Garwitz, MA ’06

Nike is consistently named among the most sustainable companies in the world. Illustration by Blake Dinsdale.

Quality and price aren’t the only things that matter to consumers today. Buyers also consider a company’s corporate social responsibility (CSR) efforts when shopping. For example, does a company practice sustainability by reducing its impact on the environment? Does it protect workers manufacturing its products? And how does it make consumers aware of its societal impact? 

According to University of Missouri Professor Jung Ha-Brookshire, if companies want to shift toward sustainability, employees need to be aware of employers’ social initiatives and act as ambassadors to inform consumers of these CSR activities.