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Focusing on more than a quick buck

New research at the University of Missouri suggests that businesses might not be doing a good enough job of communicating what they’re doing to improve society to their customers.

Jung Ha-Brookshire, the chair of the department of Textile and Apparel Management in the College of Arts and Science, surveyed employees and customers of Nike and H&M — two of the most popular clothing brands in America and brands that were both recently featured in the top 100 sustainable corporations by Corporate Knights. Find out more by reading the full story below.

Click here to read the full story in Show Me Mizzou.