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Li Zhao, PhD

Li Zhao

Assistant Professor

137 Stanley Hall
University of Missouri
Columbia, MO 65211
Phone: (573) 882-9638
Vita (PDF)


PhD, University of Missouri, 2015; MS, Beijing Institute of Fashion Technology, 2012; BS, Beijing Institute of Fashion Technology, 2009.


Dr. Zhao is an Assistant Professor at the University of Missouri in the Textile and Apparel Management Department. Her teaching experience is dynamic in not only course content but also cultural diversity. She has taught courses in China and the United States in Product Development, Luxury Fashion Markets and Global Consumers. She utilizes her experience and interaction with students to integrate real-world situations and challenges into the course content, projects and related assignments in order to better prepare students for their future careers. Dr. Zhao’s professional experience includes management positions in the sales and marketing departments of Wilkinson Group and Christian Dior in China. Before joining the TAM faculty, she was a lecturer at Indiana University. She earned her doctorate in Textile and Apparel Management at the University of Missouri. She completed her master’s degree in Fashion Branding, and holds dual bachelor’s degrees in International Fashion Marketing and Fashion Art and Engineering from the Beijing Institute of Fashion Technology.

Research Interests

Dr. Zhao’s research interest is to improve inter-functional coordination in the global fashion supply chain through digital innovation and entrepreneurship. Her research is categorized as interdisciplinary in nature with aspects of textile and apparel management, informatics and data science, and business studies. She believes her proposed research incorporating a variety of innovative perspectives can bring practical solutions to the grand challenges faced by the global fashion supply chain. She has published over fifty research papers in diverse international referred journals, book chapters and conferences on the topics of fashion informatics and sustainability. She also has received numerous awards for research excellence from international conferences and international referred journals.