We do this by:

• Conducting innovative and collaborative research that informs and shapes industry practices and trends;
• Attracting top students and educating them to be industry leaders who can successfully adapt to a changing world through creative problem solving;
• Promoting understanding of consumer and market needs of the state, nation, and world and how to best meet them in ways that improve the lives of our communities; and
• Engaging alumni and professionals in the field to enrich the education and research experiences of students.