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Caroline Kopot, PhD

Caroline Kopot

Assistant Professor

124 Stanley Hall
University of Missouri
Columbia, MO 65211
Phone: (573) 882-0994
E-mail: ckopot@missouri.edu


Education

PhD, University of Georgia; MBA, University of Southern California; PA, Fashion Institute of Design and Merchandising; BS, Indiana University-Purdue University Indianapolis.


Bio

Dr. Caroline Kopot is an Assistant Professor in the Textile and Apparel Management Department at the University of Missouri. She holds a bachelor’s degree and a master’s degree in business. She completed her PhD in Polymer, Fiber and Textile Sciences with an emphasis in International Merchandising. Dr. Kopot’s professional experience includes design experiences in the U.S. and management positions in the Brand Management industry in Indonesia with Metropolitan Retailmart, MAP Group, and MRC Group, for over 12 years. She brings in her management and strategy as well as buying experiences to the classroom to challenge her students to understand not only the course content but also how to apply them in real-world industry situation. Prior to TAM she taught Marketing Management, consumer Behavior, and Product Brand Management at BINUS Business School in Indonesia. At TAM, she teaches various courses including Retail Merchandising Analytics, Intro to Digital Merchandising Presentations, and Digital Merchandising to name a few.


Research Interests

Dr. Kopot’s primary research interest is in the consumer behavior in the digital retail environment that creates challenges and opportunities for future development in the fashion industry. Her research topic includes consumer behavior in different digital channels, omnichannel, and cross-cultural settings. Currently, she investigates customer experiences in the beauty industry specifically in the digital environments. She also explores different market demographics and diverse cultures that influence the retail environments. Overall, her research goal is to improve customer experiences in dynamic, digital and omnichannel retail industry of various fashion goods.